An unusual street condition characterizes the site of Prince Tower, situated in the busy commercial district of Tsim Sha Tsui in the southern Kowloon district of Hong Kong. Two major roads approach each other, but instead of intersecting they veer away from each other sharply and head in opposite directions. At the nexus of this missed point of convergence, the site of this twenty-storey commercial tower yields unexpected and somewhat disorienting conditions for pedestrians and drivers alike. AXIA’s design took as its starting point these site-specific features and offers a subtle response shaped by the concepts of divergence and discontinuity, as seen in the lines of the prismatic volume of the façade, clad in a fully glazed curtain wall system.

Beneath the tower units — dedicated to restaurants, bars and office space — the four-storey podium is reserved for the owner’s use. This company, Prince Jewellery & Watch, has been a long-standing provider of luxury jewellery with multiple branches across Hong Kong, and as such they saw fit to develop a tower bearing their own name.